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Marketing Silk II

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Marketing Silk II


This picture demonstrates the thoughtful marketing technique developed by the Ruen Mai Bai Mon shop in Surin Town. Tags are attached to each piece of silk sold by the shop that provide information about the dyes used as well as a photograph of the person who wove the silk, her village, and her phone number in case customers would like to contact weavers. In this way, connections are acknowledged between the maker of the product, the process of making it, and the buyer, relationships that are usually erased and forgotten when handmade items become commodities sitting on store shelves.